September 8, 2026 · 4 min read
Introducing Brick Launch
A directory that looks like what it is: one wall, laid brick by brick, newest on top. Here's what it does, how a listing works, and why it isn't a feed.
Most directories are a list. You submit, you land in a feed, you slide down it as other people submit, and a week later nobody can find you. Brick Launch is the same idea with a different shape: every tool is a brick, and the bricks make one wall.
One wall, laid from the ground up
The wall is built the way a real one is. Four bricks to a course, every other course offset by half, the oldest at the bottom and the newest on top. Nothing is ranked and nothing is voted on. A brick's place is simply when it was laid.
That is the whole content model. No upvotes, no comments, no launch day to win. If your tool is on the wall, it is on the wall for good, in the course it was added to.
What a listing actually is
A brick carries a name, a one-line tagline, a category and a logo. Click it and you get the tool's own page: what it does, a screenshot pulled from the site itself, where the brick sits in the wall, and the other tools in its category. That page is the listing: a real, indexable page with a real link out to you.
Submitting takes about a minute. Paste the URL and the form fills in the name and tagline from your own site; pick a category, choose how the link is paid for, done.
How the link is paid for
The dofollow link is the point of a directory, so it isn't free by accident. There are four ways to get one:
- Launch with badge: free. Put our badge on your site and the link is dofollow.
- Badgeless launch: pay once, add nothing to your site.
- Sponsored launch: your brick held at the top of the wall.
- Set in the mortar: a permanent spot that never moves down.
Whichever you pick, the listing is the same page with the same link. The only difference is who pays for it and how long the brick keeps its place.
Why a wall and not a feed
A feed is a picture of one day. A wall is a picture of everything that has been built, and it keeps being true as it grows. You can see how big it is, where your brick sits in it, and what was laid either side of you.
It is also, we think, more fun to look at than a list of rows. Pull a brick out of the wall on the home page and see.
Add yours
There's a gap in the top course with your name on it. Submit your tool and it will be on the wall in a minute, or have a look at everything that's up there first.